CLIENT

Contracted to provide Creative Technical Direction for the BFD concert in Seattle presented by Infinity Broadcasting at the newly built Seattle Seahawks Stadium. Sponsors included General Motors Pontiac Division, Pilsner Urquell, Tommy Hilfiger, Verizon Wireless and several other brands.

APPROACH

The project called for traditional live action cameras and the creation of CG motion graphics for the sponsors' logos. A special aspect of this production involved a staged, interactive video performance between hip-hop artists Puff Daddy on stage and Busta Rhymes in New York.

CREATIVE DIRECTION

We coordinated with the Seattle Seahawks AV Team to direct a 4 camera High Definition shoot, including a fashion show for Nordstrom's. D7 integrated the sponsors' advertising with the performances on stage on two gigantic LED screens in the stadium.

CLIENT / APPROACH

S3 required a demonstration of a new chip set for 3D graphics. This job required our development of content utilizing S3's advanced chipset, live netcast, kiosks, and AV conference set-up which trans-formed to an entertainment atmosphere during the evening.

PRE-EVENT PRODUCTION

Our in-house production team spent 3 weeks creating media content for the demo, custom fabricated 2 projection screens, coordinated with our laser production team, and sub-contracted AVTS to provide 8 projectors and daytime events technical support.

IMMERSIVE BRANDING EXPERIENCE

Day production featured AV kiosks, netcasting, and industrial video projection support for the seminars and technical break-out sessions. Night production featured visual content, product demos, laser projections, sound system, and audio talent.